Brief: Design a coherent branding system and engaging guidelines to bring the new identity to life.
Role: Development of Brand Identity across Packaging, Print & Online. Creation of Brand Identity systems and guidelines.
In the highly competitive premium chocolate market, Cacao Barry strives to set the global standard. Sourcing quality cacao whilst staying true to the principles of traceability and sustainability; it is a brand for chefs that truly care about their chocolate’s story.
I created the branding system and guidelines as well as several touch points including the business cards and website template. The comprehensive guidelines allow another designer to create new brand elements whilst ensuring that they are consistent with the identity.
© Jo Hawkes 2020