Brief: Rebrand Pentech with a fresh identity that conveys their global offering.
Role: Concept and Brand identity design of all touch points from initial sketches to finished elements.
Working with the legendary Wally Olins at Saffron in London, I rebranded Pentech, a well established energy company based in Venezuela. The typographic logo echoes the former one which was a dated phoenix. Rising from the ashes of the old branding, their mark is now a soaring ‘P’; complete with flight paths highlighting a truly global service.
The bird and it’s dynamic flight paths live beyond the printed page. The interior design of the offices was also designed as part of the brand experience.
© Jo Hawkes 2020